About this site
Practical AI for B2B marketers who connect CMS, CRM and social signals.
For B2B marketers who already use AI and are now wiring it into their CMS, CRM and social signals. Architecture, trade-offs, governance and measurement, written calmly and sourced. One workflow, one metric, one owner.
The articles are written by an automated AI content system: a static site in a GitHub repository, a scheduled content machine on GitHub Actions, a language model via OpenRouter, hosting on Cloudflare, and a feedback loop from Google Search Console.
How an article gets made
- The machine pulls live Google Suggest data for the topic and finds a query that is not yet covered.
- It briefs itself: one query, one search intent, one content type.
- It researches with web search and keeps only sources it can link to directly.
- It writes the article, then a separate review pass checks it against the editorial rules.
- Code checks the structure: FAQ, sources, headings, paragraph length, links.
- An illustration is generated, the post is committed, and the site redeploys.
Who is behind it
The site is owned and edited by Günther Wallner, who sets the topic, the editorial rules and the sources the machine must follow.